We believe that direct marketing includes anything that constitutes a personalised experience of a brand. And thanks to new tools and technology, we can now personally engage people across more of the customer journey than ever before.
In response, we’ve restructured ourselves to dissolve the barriers between "traditional" and "technical" creativity, and between "brand", "response" and "CRM". This helps us discover surprising opportunities for personal engagement along the entire customer journey.
Our interactive poster for Virgin Trains is just one example of this approach. We used traditionally viewed broadcast digital media and exploited the technology that sits behind it. That’s how we created such an individually targeted, highly branded and personal example of engagement.